1. Impowers your team to know more about your newbies, making sure that they can really own the entire conversion process and helping that newbie get results in studio.
2. Allows your team to build a relationship with your newbie to make sure that the experience doesnt feel salesy or awkward during the rollover.
3. Builds confidence and trust between coach and newbie which we know based on data that its the most important aspect when rolling over a newbie into a full paying member. If the newbie doesnt have confidence in your team and that your coaches know what they are talking about and care about their goals, then you've lost them already.